Why Freshly Roasted Coffee Matters

Why Freshly Roasted Coffee Matters – The Science Behind Freshness and Flavour

There’s nothing quite like the aroma of freshly brewed coffee, but did you know that freshly roasted coffee makes all the difference? Coffee is at its peak flavour shortly after roasting, and understanding the science behind freshness can help you unlock the best-tasting cup every time.


The Science of Freshness

1. Coffee is Packed with Flavourful Compounds

Coffee beans contain hundreds of aromatic compounds responsible for their rich flavours and aromas. These compounds are highly volatile, meaning they start breaking down as soon as the beans are roasted.

Some key compounds include:

  • Chlorogenic Acids – Contribute to acidity and brightness.
  • Lipids & Oils – Carry body and richness in flavour.
  • Sugars & Caramelized Compounds – Develop sweetness and depth.

When coffee is freshly roasted, these components are at their peak, delivering a vibrant and dynamic taste experience.


2. Oxidation: The Flavor Killer

The moment coffee beans are roasted, they begin to interact with oxygen—a process called oxidation. This exposure leads to stale, flat flavours over time.

Freshly roasted coffee minimizes oxidation, keeping flavours intact! Once ground, coffee oxidizes even faster, which is why grinding fresh just before brewing is so important.


3. Carbon Dioxide & Degassing

During roasting, coffee beans trap carbon dioxide (CO₂). This gas slowly releases after roasting, a process known as degassing.

  • Too much CO₂ (right after roasting) can cause uneven extraction.
  • Too little CO₂ (older coffee) means dull, lifeless flavours.

The sweet spot for most coffee is 3–14 days after roasting, depending on the roast level and brewing method. This is when coffee is degassed just enough to allow for optimal extraction while retaining freshness.


How to Keep Your Coffee Fresh

  • Buy Freshly Roasted Coffee – Choose a roaster that roasts to order!
  • Store in an Airtight Container – Avoid oxygen exposure and keep coffee at room temperature.
  • Grind Just Before Brewing – Whole beans stay fresh much longer than pre-ground coffee.
  • Use Coffee Within 2–4 Weeks of Roasting – This is when coffee is at its best!

The Bottom Line

If you want bold, complex, and fresh flavours, freshly roasted coffee is essential. The science proves it—freshness impacts everything from aroma to taste to extraction.

Looking for fresh-roasted coffee in Ottawa & Bells Corners? We roast to order so you always get the best cup possible! 

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